Campaign News
Management & Strategy
Communications
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Calculate Email Metric Ratios by Jason Rosenbaum
May 7, 2012
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What your message says about You by William Berry
April 30, 2012
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Responding to Fox News Speak by Elayne De Maria
April 3, 2012
Finance & Fundraising
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What Goes Into a Campaign Budget? by Ben Donahower
February 8, 2012
Have you ever watched one of the renovation shows on HGTV or DIY Network? I can be a bit of a numbers junkie, so one of the elements of those shows that I really enjoy is to more...
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The Local-National Candidate By Jordan C. P. Gray
August 26, 2011
During the 2010 midterm elections, the mainstream media focused an inordinate amount of coverage on Tea Party candidates throughout the nation. Most of the stories focused on more...
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18 Months Out: Why 2012 Campaigns Should All Start Fundraising NOW by Scott Dworkin
June 24, 2011
One of the most common questions candidates (particularly challengers and those seeking open seats) ask me is "When should I start fundraising?" My answer, almost always, is more...
Polling & Research
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Re-Energizing Unmarried Women Voters by Greenberg Quinlan Rosner Research
November 28, 2011
Focus Group Results among Unmarried Women. Unmarried women – who make up more than a quarter of America’s voting-eligible population -- today feel disengaged and more...
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Lessons Learned from the 2011 Election by Stephen Gheen
November 18, 2011
In election 2010, most everything fell against Democrats. One year later: The national economy is sputtering with historic levels of unemployment, Every public more...
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Florida Senate Primary 2010 – Case Study by Allen Nesbitt
October 14, 2011
The 2010 Florida U.S. Senate Democratic primary offers a excellent look at the value of opposition research in neutralizing a well funded opponent. In this highly more...