Diversify Your Facebook Content by Evan Sutton

By at January 28, 2013 | 3:13 pm | Print

Diversify Your Facebook Content by Evan Sutton

Evan Sutton

Many advocacy organizations and campaigns fall into a common trap on Facebook: we only post our own content, and then we wonder why our engagement is stagnant.

Think about how you run your personal profile. You probably share a lot of content from friends or pages you like, right? But many admins don’t do the same with our fan pages.

When a new member joined our team last year, she brought new ideas, and started sharing content from allies (I was one of those admins sharing only our content). Engagement skyrocketed, both on shared content and our own stuff. We doubled our fans in 7 months. And our analytics showed higher results across the board. Sound good? Here are a few things I recommend:

  • “Like” lots of pages. Find allied orgs, and like their pages. Then check in once or twice a day to see if anyone’s got a great piece of content to share.


  • It doesn’t have to be directly connected. If you run an environmental org, you don’t only have to post environmental content. Many progressive causes may appeal to your fans — try some different things, and see what gets interaction!


  • Know the law. There may be restrictions on what you can and can’t post safely, depending on what kind of org you are. More Likes aren’t worth trouble with the IRS or the FEC!

Sharing has some big benefits. The orgs whose content you share will appreciate it, and may well reciprocate. When you get interaction on any post, it boosts your Affinity score, which helps all your content. And you find out new things about your audience, which can help you hone your own programs and content.

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Evan Sutton, Communications Manager, New Organizing Institute (NOI).  Evan oversees NOI’s online content.  NOI trains organizers to build and manage effective movements by integrating tried-and-true community organizing, cutting-edge digital strategy, and data-driven decision making. NOI provide free access to revolutionary tools, technologies, and research to help campaigns reach the next level.

New Organizing Institute   1133 19th Street, NW,  Suite 850        Washington, D.C. 20036    suttnutz  on Twitter


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