Make Good Use of Your Signs – Burma Shave! by Dotty LeMieux

By at September 5, 2013 | 12:48 pm | Print

Make Good Use of Your Signs – Burma Shave! by Dotty LeMieux

Dotty LeMieux 2013

You know the adage – Sign don’t vote. It’s true, so true, but one year, when I was the candidate and my good friend and co-conspirator in all things campaign (and so much more), Ginny decided Burma Shave signs would be fun and informative at the same time.  They would be sure to attract attention.

Burma Shave for those of you not in the know was a brand of brushless shaving cream started in the 20’s, which came up with a clever ploy for advertising their product, roadside signs in rhyme, ending with Buy Burma Shave! The ads ran until the 60’s.

Ginny said, “I know what let’s do let’s get some of my rancher friends to let us use their fences to put signs on.” So we did. Ginny was active in saving West Marin County (California) ranchland, so knew all the old timers, who were happy to oblige such an engaging proposition.

The signs said “Someone to Listen” “Someone to Hear” “A new Supervisor” “Is needed this year” “Vote for Dotty!”

This was not only great fun, but it got attention. Did it get votes? Not sure, as I did not win the election (although I did reasonably well).  But I got the bug from those signs and that campaign, and voila, my campaign consulting firm was launched.

So far, I have not made use of the Burma Shave idea in any of the campaigns I’ve run. But who knows, I might do it again. You can too.

Signs with a message. And some humor.  That’s better. Than any rumor. Vote!

Dotty E. LeMieux runs GreenDog Campaigns, a full service consulting firm in northern California.   LeMieux’s advice has taken women and first time candidates to victory in tough elections.   She also gives training seminars to candidates and their staffs and is available for consultation. Dotty has taught Practical Politics at the College of Marin and trained activists for groups such as The Sierra Club, Democratic Party, National Women’s Political Caucus, Emerge California and others.

See her new blog for the savvy political woman with sass!  Campaign Slut

Green Dog Campaigns           8 Willow Street         San Rafael, CA 94901

415-485-1040                del@greendogcampaigns.com

 

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