Writing a Stump Speech by Kelly Dietrich

By at August 20, 2014 | 11:26 am | Print

Writing a Stump Speech by Kelly Dietrich

Kelly Dietrich

A solid stump speech can be one of the most effective tools you as a candidate have at your disposal. Once the campaign gets running, you may use it a dozen times or more in a single day. But every chance you have to speak, no matter how big or small the audience, is a chance to build relationships with potential voters, donors, and volunteers>

Therefore, you need to make the most of these opportunities. The right stump speech makes all the difference.

What Makes a Good Stump Speech

So, what makes a good political stump speech? We could spend an hour talking about it.  A good stump speech is a short, but informative (and hopefully entertaining) speech which has three main goals:

  • The stump speech introduces you, your campaign, and your message to the audience.
  • The stump speech explains why your campaign is important to the audience.
  • The stump speech motivates the audience to take action and tells them how. (Voting, donating, volunteering, etc.)

These are not as easily accomplished as one would think. It takes practice and time to get a solid stump speech down pat.

Stump Speech Best Practices

There’s more to a good speech than hitting these goals. When you write yours, keep the following in mind:

A good stump speech is brief. Everyone knows politicians love to talk, but try keep your remarks to ten minutes or less (or even five!) If you can take questions after, do so. Engage your audience.

A good stump speech is personal. Include stories about your life and family. Let people see you as a real person, not just another stiff running for office. We all want a leader with whom we can relate.

A good stump speech always closes the deal. If you’ve done your job well, there are people in the audience who want to be more involved. Ask for their vote and their support. Tell them what they can do to help you win.

Finally, the delivery matters as much as the content. This means you must practice, practice, practice. You should be able to recite this in your sleep and adapt it for any occasion or group.

The speech will change and adapt over time, but with experience it should get better, more effective, sharper and easier to give. Count yourself lucky though. No matter how good your stump speech is, it isn’t likely the New York Times will break it down paragraph by paragraph.

Kelly Dietrich, Founder of GetElected;  an online training site and resource for candidates to learn how to start, run and win campaigns at any level. Kelly began his political career on  a congressional campaign in Kansas in 1997. He went on to work and advise dozens of candidates for U.S. House, Senate, governor, mayor and more. Kelly is an experienced political consultant with an expertise in new campaign creation and fundraising.

GetElected blog;  where Kelly would like to post more regularly than he actually does.

GetElected.com              Kelly@GetElected.com                       @Get_Elected


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