Communications

Blue Sample Ballots by Mark L. Coggins

By at April 4, 2016 | 12:46 pm | 1 Comments

Blue Sample Ballots by Mark L. Coggins

If you are running in a down-ticket race, it is critical that you have volunteers handing out Blue Ballots at the polls. This post was intended for North Carolina but the basic information applies to all states. Please check with your state Board of Elections for specific requirements.  I'm trying to get every county in North Carolina to use the following: Blue more...

Communications

Political Direct Mail Cost by Margo Scott Dunn

By at March 30, 2016 | 10:45 am | 0 Comment

Political Direct Mail Cost by Margo Scott Dunn

Political Direct Mail Cost: How do I Reduce Campaign Mail Costs? How much does political direct mail cost? Printing, mailing and postage costs are the major driving factors but the cost of creative, strategy and design can also effect the cost per piece. Political Direct mail costs vary anywhere from a few hundred dollars to tens of thousands of dollars, depending more...

Communications

Persuading Voters to Vote for You by Mario Piscatella

By at November 16, 2015 | 12:33 pm | 0 Comment

Persuading Voters to Vote for You by Mario Piscatella

  Something candidates think voters will find persuasive that almost never is: Sentences like, "I'm the only candidate in the race with X amount of Y experience." Voters don't care nearly as much as candidates/pundits think they do about resumes. They care about vision, values, and the perceptions of integrity & conviction. It is more about where you more...

Communications

A Strong Message Makes for a Strong Candidate Campaign by Sophie Thurber

By at November 2, 2015 | 11:20 am | 0 Comment

A Strong Message Makes for a Strong Candidate Campaign by Sophie Thurber

A strong, clear message is the cornerstone for any candidate campaign, plain and simple. If you can’t tell voters who you are and why their vote for you will make a difference, your candidacy is going to be one epic uphill slog. So, where do you start? Get thyself a message box. The good old Tully Message Box may seem like a simplistic exercise for such a more...

Communications

Production Mistakes in Direct Mail by Kelley Griffin

By at October 30, 2015 | 1:05 pm | 0 Comment

Production Mistakes in Direct Mail by Kelley Griffin

In the political cycle the pace is fast and things are constantly in flux but there is a HARD deadline: Election Day. Attention to detail is important, keep the following production mistakes in mind and make sure everything is checked and rechecked before entering the mail. Once your piece is in the mail it is what it is, forever. Proofing Spell-check software more...

Communications

The Pros and Cons of Political Advertising Mediums by Ben Holse

By at October 29, 2015 | 1:08 pm | 0 Comment

The Pros and Cons of Political Advertising Mediums by Ben Holse

Political campaigns have a number of options when it comes to political advertising. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and more...

Communications

Derogatory Comments by Mario Piscatella

By at September 15, 2015 | 12:25 pm | 0 Comment

Derogatory Comments by Mario Piscatella

The number of petty, insulting, offensive, and otherwise derogatory remarks being used to try to make the case that one candidate is better than another is both expected and disappointing. Just another primary season, right? It is also incredibly ineffective. If there is anything to learn from Bernie Sanders, the candidate, it's that you win more love by making the more...

Communications

Grassroots Campaigns: a Political Memory by Joe Fuld

By at July 4, 2015 | 9:30 am | 0 Comment

Grassroots Campaigns: a Political Memory by Joe Fuld

HOW I LEARNED GRASSROOTS CAMPAIGNS FROM THE MASTER Every Fourth of July, I think about my former boss, Congressman Jim Jontz. Jim taught me the importance of grassroots campaigns, real conversations, and knocking on doors. Jim was a congressman from Indiana’s 5th district and a progressive legend. In his first campaign, he won a state representative seat by 4 more...

Communications

The Campaign Consultant Deconstructed by Dotty LeMieux

By at March 16, 2015 | 12:11 pm | 0 Comment

The Campaign Consultant Deconstructed by Dotty LeMieux

What is a campaign consultant? Is it the person who will hand you a brilliant strategy to win your race? Is it someone who pulls amazing slogans out the air or who creates stunning TV ads that you look as though you walk on water? Or is it the person who guides you through grueling debates that allow you to excoriate your opponent and come off like a charming, more...

Communications

Better Emails with Limited Resources by Mike Nellis

By at December 10, 2014 | 12:07 pm | 0 Comment

Better Emails with Limited Resources by Mike Nellis

Sometimes you just don’t have the time or resources to meticulously test your blast emails, but that doesn’t mean you can’t maximize your results with proven tactics. Here are some simple tips that I think smaller, and medium sized campaigns and organizations can put in place, right now, to improve their blast emails. You have to make it matter. One of more...

Communications