Polling & Research
Media Coverage Of A Female Candidate’s Appearance by Annie-Rose Strasser
By admin at April 14, 2013 | 5:38 pm | 0 Comment
As Media Coverage Of A Female Candidate’s Appearance Go Up, Her Chances Of Winning Go Down When President Obama elicited outrage for saying that Attorney General Kamala Harris was “by far the best-looking attorney general in the country,” his defenders jumped to say that people offended by the comment should “lighten up,” or focus on more serious more...
“I dabbled in witchcraft” or How to conduct Opposition Research by Ben Donahower
By admin at June 10, 2012 | 4:26 pm | 0 Comment
Researching your opponent, opposition research, or the candidate that you’re working with, candidate research, is mission critical. Too many local, and even higher profile races, don’t bother with opposition research and it comes back to haunt them later. Opposition research isn’t just about digging up dirt on the other candidate, although the possibility of more...
Re-Energizing Unmarried Women Voters by Greenberg Quinlan Rosner Research
By admin at November 28, 2011 | 1:29 pm | 0 Comment
Focus Group Results among Unmarried Women. Unmarried women – who make up more than a quarter of America’s voting-eligible population -- today feel disengaged and alienated from politics and that threatens their participation in the next election, according to new focus group research. The perceived failure of the new president to fulfill a key campaign promise — more...
Lessons Learned from the 2011 Election by Stephen Gheen
By admin at November 18, 2011 | 4:21 pm | 0 Comment
In election 2010, most everything fell against Democrats. One year later: The national economy is sputtering with historic levels of unemployment, Every public poll reveals the unbridled anger of citizens towards government for its gridlock and the lack of leadership to extricate middle class Americas from their economic plight, Republicans went into the 2011 more...
Florida Senate Primary 2010 – Case Study by Allen Nesbitt
By admin at October 14, 2011 | 9:03 pm | 0 Comment
The 2010 Florida U.S. Senate Democratic primary offers a excellent look at the value of opposition research in neutralizing a well funded opponent. In this highly competitive primary, a small spend on research helped offset many millions of dollars in advertising by Rep. Kendrick Meek's opponent, Jeff Greene. Kendrick Meek would go on to defeat Greene by 26 points, more...
GOTV Political Polling by Margie Omero
By admin at October 13, 2011 | 4:43 pm | 0 Comment
There are four principles for developing poll questions that can help with using your poll for GOTV. View your questionnaire through the lens of these guidelines before you begin calling. Think before you ask: Plan and discuss GOTV polling questions before going in the field. Include demographics, some of which may already be on your voter file, so they don't need to more...
Senator Barbara Boxer – Campaign Case Study 2010 by Mark S. Mellman
By admin at July 24, 2011 | 9:08 pm | 0 Comment
We have been working with Barbara Boxer since her first election in 1992. Pundits had labeled her first two victories flukes and she began her second re-election campaign in a pro-Republican environment. While Republicans put her near the top of their target lists, the Senator emerged victorious. Facing an anti-incumbent and anti-Washington wave, an opponent who was a more...
Senator Harry Reid- Campaign Case Study 2010 by Mark S. Mellman
By admin at July 24, 2011 | 8:31 pm | 0 Comment
The Early Going Going into the 2010 cycle, most analysts were giving Senate Majority Leader Harry Reid virtually no chance of re-election. Our assignment was to develop a strategy that would beat the odds and prove the prognosticators wrong. The first element in that strategy was an early run of positive ads designed to break the non-stop stream of negative news more...
On Polling Hispanics – Part 2 by Andre Pineda
By admin at June 10, 2011 | 3:08 pm | 0 Comment
In the article entitled “On Polling Hispanics Part I”, I discussed why using Hispanic surname sampling introduces bias into polls of Latino voters. Based on work I had done for clients like the Obama presidential campaign and the Annenberg Policy Center, I found that later generation Latinos were less likely to be identified on political voter files as having Hispanic more...
On Polling Hispanics Part 1 – Andre Pineda
By admin at June 9, 2011 | 9:33 pm | 0 Comment
The rapid growth of the Latino electorate and their presence in swing states like Colorado, Nevada, New Mexico and Florida ensure that news organizations will be fed a steady diet of Latino polling in the lead up to 2012. Many of these polls will have been conducted by researchers who attempt to maximize the efficiency of their calls by only dialing voters with Hispanic more...