Polling & Research

Describing the Democratic Mix by Brad Chism

By at July 28, 2014 | 1:38 pm | 0 Comment

Describing the Democratic Mix by Brad Chism

The Pew Trust recently released its 2014 Political Typology report. Rather than describe voters as simply D/R/I, the report breaks down the American electorate into eight different groups.  Three of these groups are strongly ideological, highly politically engaged and overwhelmingly partisan – two on the right and one on the left (Solid Liberals).  And as Solid more...

Polling & Research

Why Polling Is Critical to Success by Margo Scott Dunn

By at September 27, 2013 | 5:48 pm | 0 Comment

Why Polling Is Critical to Success  by Margo Scott Dunn

What polls can do for down-ballot campaigns Creating a campaign budget is all about choices.  What do I think I can raise, and what will I spend it on?  One thing that more down-ballot races should consider is polling.  If you’re running for a citywide office, a countywide office, or any office where more than a few thousand votes determine the winner, a good poll more...

Polling & Research

Accounting for Partisan Cheerleading When Reading Polls by Brad Chism

By at September 11, 2013 | 11:04 am | 0 Comment

Accounting for Partisan Cheerleading When Reading Polls by Brad Chism

Consultants and campaign staffers often read a poll and ask themselves, “How can these morons believe these lies?" A hefty body of research shows us that hard core partisans aren’t stupid; their responses to poll questions are often just partisan cheerleading. It follows that the majority of the “Birthers” accept that our President was born in Hawaii, but they more...

Polling & Research

Test Your Phone Scripts by Matthew “Mudcat” Arnold

By at August 23, 2013 | 1:16 pm | 0 Comment

Test Your Phone Scripts by Matthew “Mudcat” Arnold

Like subject lines and donation button colors, phone scripts can be tested. And why wouldn't you? The script is the thing we train volunteers to do, organizers use it dozens of times a day, and it's the whole content of the conversation with phone bank targets. So next time you run a phone bank, try this: Segment your phone bank lists into three treatment more...

Polling & Research

Data is Your Organisational Lifeblood by Mark Pack & Edward Maxfield

By at August 5, 2013 | 12:54 pm | 0 Comment

Data is Your Organisational Lifeblood by Mark Pack & Edward Maxfield

Errors using inadequate data are much less than those using no data at all. Charles Babbage Data makes your campaign efficient because it means you can reach the right people with your messages. Political campaigners have understood the importance of data for longer than you might think. Look back through the records of UK political parties from a hundred years ago more...

Polling & Research

Media Coverage Of A Female Candidate’s Appearance by Annie-Rose Strasser

By at April 14, 2013 | 5:38 pm | 0 Comment

Media Coverage Of A Female Candidate’s Appearance by Annie-Rose Strasser

As Media Coverage Of A Female Candidate’s Appearance Go Up, Her Chances Of Winning Go Down  When President Obama elicited outrage for saying that Attorney General Kamala Harris was “by far the best-looking attorney general in the country,” his defenders jumped to say that people offended by the comment should “lighten up,” or focus on more serious more...

Polling & Research

“I dabbled in witchcraft” or How to conduct Opposition Research by Ben Donahower

By at June 10, 2012 | 4:26 pm | 0 Comment

“I dabbled in witchcraft” or How to conduct Opposition Research by Ben Donahower

Researching your opponent, opposition research, or the candidate that you’re working with, candidate research, is mission critical. Too many local, and even higher profile races, don’t bother with opposition research and it comes back to haunt them later. Opposition research isn’t just about digging up dirt on the other candidate, although the possibility of more...

Polling & Research

Re-Energizing Unmarried Women Voters by Greenberg Quinlan Rosner Research

By at November 28, 2011 | 1:29 pm | 0 Comment

Re-Energizing Unmarried Women Voters by Greenberg Quinlan Rosner Research

Focus Group Results among Unmarried Women.  Unmarried women – who make up more than a quarter of America’s voting-eligible population -- today feel disengaged and alienated from politics and that threatens their participation in the next election, according to new focus group research. The perceived failure of the new president to fulfill a key campaign promise — more...

Polling & Research

Lessons Learned from the 2011 Election by Stephen Gheen

By at November 18, 2011 | 4:21 pm | 0 Comment

Lessons Learned from the 2011 Election by Stephen Gheen

In election 2010, most everything fell against Democrats. One year later: The national economy is sputtering with historic levels of unemployment,  Every public poll reveals the unbridled anger of citizens towards government for its gridlock and the lack of leadership to extricate middle class Americas from their economic plight, Republicans went into the 2011 more...

Polling & Research

Florida Senate Primary 2010 – Case Study by Allen Nesbitt

By at October 14, 2011 | 9:03 pm | 0 Comment

Florida Senate Primary 2010 – Case Study by Allen Nesbitt

The 2010 Florida U.S. Senate Democratic primary offers a excellent look at the value of opposition research in neutralizing a well funded opponent.   In this highly competitive primary, a small spend on research helped offset many millions of dollars in advertising by Rep. Kendrick Meek's opponent, Jeff Greene.  Kendrick Meek would go on to defeat Greene by 26 points, more...

Polling & Research