6 Tips for Campaign Call Time by Margo Scott Dunn

By at September 9, 2013 | 1:07 pm | Print

6 Tips for Campaign Call Time by Margo Scott Dunn

Margo Scott Dunn

No excuses, call like a champion

Every candidate I have ever worked for or with has universally hated call time.  They all give the same reason why; “I just hate asking people for money!”  I’ll tell you a secret:  I don’t hate call time, and you shouldn’t either.  Here are some tips to get you calling like a champ in no time.  Or, at least hating call time just a little bit less…

  1. Asking for money isn’t shameful. Most people you call, especially at first, will know you and think that you are a worthy investment.  Start acting like it.

  2. Set aside time for call time every single day.  Just do it.  If you only do it a couple of times of week you will dread it and put it off and then it won’t happen.  Get into the habit of doing it every single day.  It’s like the gym: you just have to do it until it becomes habit.

  3. Have someone do it with you.  In another post we talk about the importance of hiring a campaign manager, and whether it’s them, a dedicated call time manager/ fundraiser or a supportive partner or friend, don’t do it alone.  You need someone to both hold your feet to the fire to get your calls done, and to commiserate with on the boring ones.

  4. Take some time to create call sheets with information about each person you call.  You can create these directly from your address book—if you sent them a holiday card, you should hit them up for money. Your partner-in-calling can jot down notes as you talk about what you discuss on the call so you’ll have them for next time, and what amount they have given before for reference.

  5. Don’t ask everyone for the same amount of money.  Your Aunt Ida isn’t going to be able to give you the same amount as your old college roommate Brad Pitt.  Don’t low ball Brad, and don’t ask for all of Ida’s social security check.  Think about these amounts and write them on your call sheets before you start calling.

  6. Remember to follow the RAT method: Reason, Amount, Time.  For example,  “Hey Brad, good to talk to you again.  How’s Angie? Anyway, I called to update you on the campaign.  I have a critical fundraising deadline, it’s the last one before the primary election, and I want to close out strong.  I know you’ve given me $1,000 already, but I could really use another $1,000 to show my opponents that I mean business when I say we are going to fight for better schools and jobs.  Can you overnight me a check today?”

You may never come to love call time, and that’s okay.  You just have to do it.

Margo Scott Dunn, Account Manager, The Campaign Workshop; a full-service political consulting firm that specializes in direct mail, print and online advertising for issue advocacy, candidate and ballot initiative campaigns. Margo worked for the Close Up Foundation in Government Relations. Over the 2008 election cycle, she worked at Compass Media Group

The Campaign Workshop            1129 20th Street, NW Suite 200                 Washington, DC 20036


Finance & Fundraising

Related Posts

Comments are closed.