Fundraising Fundamentals, Part 1 by Dotty LeMieux

By at October 18, 2013 | 1:04 pm | Print

Fundraising Fundamentals, Part 1 by Dotty LeMieux

Dotty LeMieux 2013

I am the worst person when it comes to fundraising. I hate asking for money. Don’t you feel the same way? Then you are not alone. It is the single most difficult thing any candidate, no matter how seasoned, has to do. And yet, it may be the most essential.

The most important fundraising fundamental is the phone follow up. Yes, you have sent your appeal letters on your attractive letterhead with remit envelope enclosed. You’ve sent our your eblasts with the handy link to your Pay Pal account. You’ve Put a “Here’s how you can help (Your name here) win” page on your website, and a large Donate button on every page. But the money is not coming in fast enough to keep up with the expenses. Mailings are expensive. Your webmaster wants to be paid, and the post office does not extend credit.

What are you doing wrong?  Simple, all these efforts will net you only a fraction of what they could without the all important follow up phone call.  Listen up! You must, I repeat, must be prepared to pick up the phone and dial the numbers of the people you have reached out to. You must do it yourself. Especially if they are likely to be high donors. In the down ticket race, that is usually $100 or more.

Remind them of the letter or email they received, then ask for what you think they can give.  In our next Tip of the Day, we will go into detail on how to make that all important “ask.” Until then, make sure you have entered as many of your potential donors’ phone numbers as you can find into your data base, so you are ready to start dialing.

Dotty E. LeMieux runs GreenDog Campaigns, a full service consulting firm in northern California.   LeMieux’s advice has taken women and first time candidates to victory in tough elections.   She also gives training seminars to candidates and their staffs and is available for consultation. Dotty has taught Practical Politics at the College of Marin and trained activists for groups such as The Sierra Club, Democratic Party, National Women’s Political Caucus, Emerge California and others.

See her new blog for the savvy political woman with sass!  Campaign Slut

Green Dog Campaigns           8 Willow Street         San Rafael, CA 94901


Finance & Fundraising

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