Show me the Money by Dallas Thompson

By at September 2, 2014 | 1:21 pm | Print

Show me the Money by Dallas Thompson

Dallas Thompson

Nothing seems to terrify folks in the progressive community more than asking for money. I’ve watched organizers who could pull together a rally for thousands in a day, quiver at the thought of actually asking someone to write a check. Why? The skills you use to organize are very similar to the skills you need to be successful at fundraising. With a little practice, you can be on your way to raising money for your cause or organization.

  • Listen. It sounds counter-intuitive, but often, raising money is about listening. What do the folks care about? What makes them excited? What matters to them?
  • Be prepared. You wouldn’t just go walk around a neighborhood and knock on random doors for a canvass. Just like you plan and prep for a canvass, you need to prep for raising money. Make sure you know your facts and be prepared with a small script. It can be something incredibly simple, but having something to fall back on will help when you get flustered. A sample script for a simple, low-dollar ask might just be a couple of sentences. “Hi, welcome to our NOI Happy Hour. We’re asking folks to consider a $10 donation!” It can be that simple.
  • Make the ask. Just do it! It’s as simple as that. Just like asking someone to volunteer, asking for a financial contribution is giving them the opportunity to make a difference for a cause they care about. You’re actually doing them a favor by giving them the chance to invest in something that matters to them.
  • Rejection isn’t personal. You’ve got to get 9 nopes to get to a yes. Every no just gets you one step closer… Keep going. You’ll be fine! Fundraising can be intimidating, but if you’re a badass organizer, you’ve got what it takes to be a badass fundraiser.

Have you successfully done some fundraising? Share in the comments!

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Dallas Thompson, Development Manager at the New Organizing Institute (NOI).  NOI trains organizers to build and manage effective movements by integrating tried-and-true community organizing, cutting-edge digital strategy, and data-driven decision making. NOI provide free access to revolutionary tools, technologies, and research to help campaigns reach the next level.

New Organizing Institute   1133 19th Street, NW,  Suite 850  Washington, D.C. 20036   www.neworganizing.com

Dallas Thompson

Finance & Fundraising

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