Simple Fundraising Strategies by Judith Freeman

By at January 13, 2014 | 1:12 pm | Print

Simple Fundraising Strategies by Judith Freeman

Judith Freeman

Raising money online and offline, from donors big and small, all have a few things in common. Here are a few simple actions that will help boost your success:

  • Build a relationship. Whether it’s online or offline, you need to have a relationship with the person you are asking for money. Whether you’re asking for a big grant at a donor conference or a $5 donation through email, you need to build a trusting relationship if you hope to get that donation.

  • Do great work. You may be able to raise money for a little while if you’re all talk and no action, but doing great work is going to make it possible for you to raise money over the long term. As long as donors feel you’re using their money well, they’ll keep giving.

  • Follow up. Let your donors know how their money was used, and what it made possible. If it’s an online ask, send an email with details about the campaign they helped finance. If you got a grant from a foundation, invite the program officers to your events, meet with them and tell them what you’ve been up to, and get other people who have been positively impacted by your work to tell them what it meant.

Everyone wants to feel like they matter to your organization, see that you’re delivering what you promised, and be part of your accomplishments. If you take time to build relationships, do great work, and follow up with your donors, you’ll be able to keep raising money in the long-term.

Judith Freeman is the Co-Founder and former Executive Director of New Organizing Institute (NOI). NOI trains organizers to build and manage effective movements by integrating tried-and-true community organizing, cutting-edge digital strategy, and data-driven decision making. NOI provide free access to revolutionary tools, technologies, and research to help campaigns reach the next level.

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