Briggs Meyers Data on the Voter File? by Brad Chism

By at July 26, 2012 | 10:51 am | Print

Briggs Meyers Data on the Voter File? by Brad Chism

Brad Chism Zata|3

A study in the 2011 Annual Review of Political Science suggests that a combination of five personality traits may drive one’s propensity to vote. Researchers contend that a combination of these characteristics influence voter turnout.

  • Extraversion: the degree to which a person is energized with regards to their surroundings
  • Agreeableness: whether a person acts in a way that is social towards those who are antagonistic
  • Conscientiousness: whether has goal oriented behavior patterns
  • Emotional Stability: whether someone is even tempered
  • Openness to experience: whether or not someone is flexible to new experiences both mental and experiential

A Voter Gene? There is also research to suggest that propensity to vote may be genetically linked. A study in American Political Science Review of the voting habits of identical and fraternal twins found considerable evidence to support this theory.  The researchers agree that both nature and nurture impact voter participation and it will be a long time before the human genome project pinpoints the voter gene.

Predicting Voter Participation. We can take comfort in knowing that the single greatest predictor of someone’s likelihood to vote is whether that person voted in the last election and the one before that. Vote history generally trumps a person’s interest  in a particular issue—the district’s most vocal tree hugger who hasn’t voted in the past three elections is unlikely to get out of his Adirondack chair to go vote for even the most passionate environmental candidate.

Nudging Occasional Voters.  Progressives are fortunate to have a wealth of research on what campaigns can say to voters with at least some recent vote history to get them to participate. It’s about much more than the issues that motivate campaign professionals—voting is a hassle for many and these studies discuss proven techniques to coax additional voters to the polls. Click here for our one page summary of the lessons from these research projects.

Brad Chism, Partner and Senior Strategist of Zata|3 Consulting. Zata|3 helps elect Democrats and advance progressive causes by integrating telephone voter contact programs with a campaign’s other messaging. Zata|3 offers a full range of automated and live calling programs, from the initial ID call to the final GOTV message. Other services to reach your targeted voters include: SMS (text) messaging, Zata|Forum™ Telephone Town Halls, Zata|Pulse® Interactive Automated Surveys, and, coming soon, web-based Zata|Live™ Video Forum Town Halls.

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