Campaign Plan – October and Yard Signs by Ben Donahower

By at September 30, 2013 | 10:53 am | Print

Campaign Plan – October and Yard Signs by Ben Donahower

Ben Donahower

Political campaigns should focus on the following campaign tactics in October:

* Door to door

* Fundraising

* Remainder of mail hits

* 1st or 2nd round of ID calls

* Tracking poll

* Persuasion calls

Campaign signs should take a back seat to these activities as the election nears. In fact, it’s generally a good idea for campaigns to hold back most of the remaining signs so that there are enough for polling places and for any signs that the campaign wants to use for visibility events throughout the district during get out of the vote or GOTV.

With that said, canvassers should keep a few political lawn signs in their car to execute on requests from targeted voters that you connect with at their door. Candidates, staff, and volunteers should respond to other requests for signs politely but asking them to come into the office to pick up the signs because of the limited volunteer resources that the campaign does have are going towards canvassing and phone banks in the lead up to the election.

Ben Donahower is the founder of Campaign Trail Yard Signs, which cuts through the campaign yard sign confusion. What do lawn signs do well? When are they more trouble than they are worth? Just honest answers, so that you order useful political yard signs in the quantity your campaign needs. Ben is an authority on marketing for political organizations and has worked on campaigns from borough council to President

Follow Ben on Twitter  @iapprovethismsg

Management & Strategy

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