Campaigning to Engage and Win by Joy Cushman

By at July 10, 2012 | 4:15 pm | Print

Campaigning to Engage and Win by Joy Cushman

Modern political campaigns are about more than who can run the best TV ad. Big or small, local or national, campaigns today win by engaging supporters as a meaningful part of the process.

But how can managers build the kind of integrated, solutions-driven campaign that engages people to take action? New Organizing Institute (NOI) has just released Campaigning to Engage and Win: A Guide to Leading Electoral Campaigns, a free, downloadable guide to running an Engagement Campaign.

Download Campaigning to Engage and Win: A Guide to Leading Electoral Campaigns

The lessons and principles can be applied to campaigns big and small. It covers all the key areas a campaign manager needs in the modern political arena. Budgeting and fundraising, integrated new media, volunteer-based field programs, data-driven decision making, proactive staff management, aspirational messaging, self and opposition research… it’s all there.

NOI worked with top experts to get the best of both traditional campaign strategy and new technology and approaches, with fundraising and budgeting systems from Susan Markham, field program development from Karen Hicks, narrative and messaging strategy from Doug Hattaway, staff management from The Management Center, and data and new media from our own team.

Download the manual now

This guide will help you build and manage an Engagement Campaign from the ground up, and prepares you to run the type of smart, integrated effort that wins elections and builds power for the future.

Joy Cushman, Organizing Director, New Organizing Institute (NOI). NOI trains organizers to build and manage effective movements by integrating tried-and-true community organizing, cutting-edge digital strategy, and data-driven decision making. NOI provide free access to revolutionary tools, technologies, and research to help campaigns reach the next level.

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New Organizing Institute Education Fund 1850 M St. NW, Suite 1100 Washington, D.C. 20036

Management & Strategy

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