Campaigns with a Technical Twist by Dotty LeMieux

By at March 3, 2015 | 11:17 am | Print

Campaigns with a Technical Twist by Dotty LeMieux

Dotty LeMieux 2013

Some local offices attract people with an expertise in the field, water board, sewer board, fire board, for instances. And conversely, voters are attracted to those candidates who sound like they have the needed expertise to do the job.

Perception is everything when it comes to the down ticket race for a position that involves managing a recourse or public safety. Especially for the low-information voter. I’ve seen many races won and lost because the person with “water engineer,” “environmental scientist,” or “former firefighter” as their ballot designation even though they had never held public office, had no managerial experience nor a history of interacting with the District they are running for.

This is true even against a better funded candidate with more voter contacts and a professionally run campaign who has studied the issues facing the District for years. Even former elected officials have a hard time moving from Town Council or School Board to Water District or Sanitary District.

So if you seek a technical sounding position, think of the voter who will do no more than read the ballot designation, and see if you can come up with one that sounds impressive and conveys actual expertise in the field.

Dotty E. LeMieux runs  GreenDog Campaigns, a full service consulting firm in northern California.  Dotty’s advice has taken women and first time candidates to victory in tough elections.   She also gives training seminars to candidates and their staffs and is available for consultations with groups and campaign teams. Dotty has taught a course in Practical Politics at the College of Marin and trained activists for groups such as The Sierra Club, Democratic Party, National Women’s Political Caucus, Emerge California and others.  She has been called a “grassroots maven” by Christine Pelosi, author of Campaign Boot Camp and Campaign Boot Camp 2.0 and is quoted extensively in those popular “how to” campaign books.

See her new blog for recipes for success on the campaign trail!  The Campaign Cookbook

Green Dog Campaigns           8 Willow Street         San Rafael, CA 94901
415-485-1040                del@greendogcampaigns.com

 

 

 

 

Management & Strategy

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