Candidates Can’t do Everything by Martín Garcia

By at August 20, 2013 | 11:21 am | Print

Candidates Can’t do Everything by Martín Garcia

Martin Garcia

Candidates must learn to Delegate.

A political campaign requires many hours of work and many more hours in the day, but sadly the latter is not changing anytime soon. It is for this reason that prioritizing as a candidate, campaign manager and campaign staff – is critical to running any campaign. It might be the scariest part of running for office for a candidate to hand their life over to a team of people and lose a lot of autonomy over their life. However, if the candidate insists on having their hands in every aspect of the campaign nothing will ever get done and the campaign may be doomed to fail.

The candidate will have many obligations throughout the campaign, but needs to focus only on answering two simple questions about any particular task to determine its level of priority.

1) Will this gain another vote toward my goal?

2) Will this raise money to use toward more voter contact?

Now not everything will fall perfectly into a yes or no category, but it will definitely help to keep these basic questions in mind when prioritizing tasks. Every campaign ends on Election Day and whoever has the most votes wins. In order to clinch those votes, a candidate must be focused on raising money to reach more voters to achieve that all-important vote goal.

This is also very important for the campaign manager to know as well because they will ultimately be the person ensuring that the candidate is in fact raising money or garnering more votes.

A candidate will have a lot of people pulling them in a thousand different directions, but if you can hold to making sure that any task passes muster with the two questions above then you will be on the right track.

Martin Garcia, Account Manager, The Campaign Workshop; a full-service political consulting firm that specializes in direct mail, print and online advertising for issue advocacy, candidate and ballot initiative campaigns. Prior to joining the The Campaign Workshop, Martin worked at Gay & Lesbian Victory Fund and Institute where he coordinated candidate endorsements, and advised and provided resources to campaigns throughout the country.

The Campaign Workshop            1129 20th Street, NW Suite 200                 Washington, DC 20036


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