Robo Calls + GOTV = Winning by Moses Ross

By at September 12, 2011 | 6:35 pm | Print

Robo Calls + GOTV = Winning   by Moses Ross

Elections are won in two ways: First you have to make voters believe in you. Second, you have to make sure your followers go to the polls and vote on election day. The use of paid political phones (live operator or automated) should be part of your coordinated campaign strategy meant to help you build and maintain momentum through a win on election day. Here’s how political phones can help.


– Benchmark Poll

Benchmark Polls typically take place early in a campaign. These surveys can have ten to twenty or more questions and they often include several open-ended questions. The survey involves such things as the importance of specific issues, hypothetical ballot tests, demographic matters, name recognition, an opponent’s weaknesses or advertising recall. The data that is collected is used to develop strategies as the campaign progresses. These calls are most effective with live interviewers but can be done using automated calling using touch-tone response technology.

– Voter ID

Voter ID means Voter “identification.” Voter ID calls normally have from one to eight questions. They often do not have open-ended questions. The calls are made to a listed sample and sometimes ask for a specific person within a household or maybe for any registered voter. Normally no messages are left on voter ID calls. The information gathered from these calls is used to generate follow-up direct mail ads or GOTV calls. These calls are most effective with live interviewers but can be done using automated calling using touch-tone response technology.

– Tracking Polls

Tracking polls are short surveys that are repeated using the same questions (but calling different voters) to gain insight into how particular issues or trends are moving within a campaign. Tracking polls are often scheduled as packages of four or more surveys that are repeated over the course of several weeks or months. These calls are most effective with live interviewers but can be done using automated calling using touch-tone response technology.

– Automated Telephone Calls (Robocalls)

Broadcast before each event, fundraiser, canvassing event or as advocacy calls. Modern political campaigns rely heavily on the use of automated telephone calls to reach thousands or even millions of voters during a campaign.

– GOTV (live or automated)

Fielded election eve and Election Day. GOTV stands for “Get out the Vote”. GOTV calls are generally twenty to thirty seconds long. They are not polls since no questions are asked. Positive messages are delivered by a live caller or by a recording of the candidate’s voice. GOTV calls are often made just before Election Day or before another important event in the campaign.

We can help you implement these voter outreach strategies. We are here to help our fellow Democrats win!

 Moses Ross, Founder PoliticalRobocalls.com; a live operator and automated calling services for Democratic political clients and progressive causes across the nation. Winner of the American Association of Political Consultants 2010 Pollie Award and the Campaign and Elections Magazine 2010 Reed Award

Moses, a lifelong Democrat has provided his expertise to the Democratic Party on a volunteer basis, serving in a number of elected positions, culminating in being elected as a National Delegate for Hillary Clinton representing Oregon 1st Congressional District at the 2008 Democratic National Convention in Denver Colorado.

Moses Ross              www.politicalrobocalls.com          503-309-7985
moses@politicalrobocalls.com

Management & Strategy

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  • Paid voter IDs are worth there wait in gold. Even if you have already ID’ed a voter, particularly when financial resources aren’t terribly scarce, getting them re-IDed with paid callers helps me sleep at night!