What all Voters Want to Know? by Dotty LeMieux

By at August 13, 2013 | 12:41 pm | Print

What all Voters Want to Know?  by Dotty LeMieux

Dotty LeMieux 2013

The number one question all candidates must be able to answer is: “What will you do for me?”

This not likely to be the question the candidate is asked. And not the one most consultants tell you to be prepared for. You will hear “why are you running?” And you will be told not to say “Because it’s a good time for me” or “because I want to move on to a new level of participation” or even (and most common), “because I want to give back to the community.”

No, anyone who asks why you are running wants to know what your election is going to mean for him, that particular voter, how will voting for you make her life better, her taxes lower, her job prospects improved, her safety enhanced.

And that’s what you should be able to answer in thirty second or less.

Some call it an “elevator speech” – how you can explain your campaign in the time you would spend riding in an elevator with a complete stranger.

So, why are you running?  And how will your election improve the lives of your constituents? Get ready with those elevator speeches early, practice them often, and make them sound, and be, sincere. The voters can spot a phony, and these days, they are ever more vigilant.

Dotty E. LeMieux runs GreenDog Campaigns, a full service consulting firm in northern California.   LeMieux’s advice has taken women and first time candidates to victory in tough elections.   She also gives training seminars to candidates and their staffs and is available for consultation. Dotty has taught Practical Politics at the College of Marin and trained activists for groups such as The Sierra Club, Democratic Party, National Women’s Political Caucus, Emerge California and others.

See her new blog for the savvy political woman with sass!  Campaign Slut

Green Dog Campaigns           8 Willow Street         San Rafael, CA 94901

415-485-1040                del@greendogcampaigns.com


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