Yard Sign Phone Script by Ben Donahower

By at October 25, 2011 | 1:00 pm | Print

Yard Sign Phone Script by Ben Donahower

If you’re a political operative, you’ve done this before. You talk to someone who is excited about getting involved and you pile it on only for the person to get burn out and move on.

Even in a political campaign where time is of the essence, it’s important to understand how much commitment a volunteer can put forth and move them methodically along until they are the best volunteer they can be.

One of the first steps in this process is turning a private supporter into a public one. An easy way to do this is to ask if they want campaign yard signs.

Yard Sign Phone Script

Interviewer: Hi, this is xxx. I’m a volunteer for xxx. Is xxx home?

Interviewer: Hi, this is xxx. I’m a volunteer for xxx. How are you?

Interviewer: Thanks for signing up online as a supporter. / I heard from a campaign volunteer who knocked on your door, that you are supporting xxx. Thanks!

Interviewer: I’m calling because we recently got an order of yard signs and thought that you would like one! Would you show your support for xxx by putting a sign in your yard?

Interviewer (if no): Okay. Thanks again for your support for xxx and we’ll see you at the polls on xxx.

Interviewer (if yes): That’s great! Would you be willing to come pick it up at xxx so that volunteers can use their time to contact undecided voters or do you need someone to drop the sign off at your home?

Don’t Stop There

It’s critical that this isn’t your last contact with this supporter. Contact supporters who have agreed to take a yard sign again asking if they would help with a mailing or other campaign volunteer opportunity.

Ben Donahower is the founder of Campaign Trail Yard Signs, which cuts through the campaign yard sign confusion. What do lawn signs do well? When are they more trouble than they are worth? Just honest answers, so that you order useful political yard signs in the quantity your campaign needs. Ben is an authority on marketing for political organizations and has worked on campaigns from borough council to President

Follow Ben on Twitter  @iapprovethismsg

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