Yard Signs on a Budget by Ben Donahower

By at November 14, 2011 | 1:17 pm | Print

Yard Signs on a Budget by Ben Donahower

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Every campaign has limited resources and it’s the campaigns that use their volunteer and financial resources wisely that win. Campaigns that are looking to stretch their political lawn sign dollar can take a few common sense steps that will save them thousands of dollars on signs.

Pick the Right Size and Type

One of the decisions that you will make that affect price is choosing the right size and type of yard sign. If you have a shorter last name, pick a smaller yard sign. Depending upon the size of your order, choose the most economical substrate: fold over signs, plastic bag signs, or corrugated plastic.

The least expensive option for small campaigns is corrugated plastic while medium sized campaigns will find that the fold over or cardboard yard signs are going to be the cheapest. For the largest orders, bag signs are often your best bet.

One Color Printing

The second important factor is whether to use one or more colors on the campaign lawn sign. The savings can really add up by limiting the number of colors that you are using on a sign. To give you an idea, a recent quote ballooned from $2,000 to $2,800 going from one color to two. Differences like this are not uncommon.

One or Two Sided Printing

Another way to reduce costs is to limit the printed surface to one side. Usually, you’re best option is to print on both sides since your cost per printed side will be less. But there are times where printers will offer great deals on one sided printing or in the case that the budget just doesn’t allow you can print one side. Campaign should keep in mind, however, that the sign will be less effective than if it had printing on both sides.

Simples Changes Save Big

To make a long story short, two simple changes will save political campaigns a lot of money when ordering signs: pick the right type of sign and choose one color printing. These are changes that won’t affect the impact of your signs and will significantly reduce the budget for political signs.

Ben Donahower is the founder of Campaign Trail Yard Signs, which cuts through the campaign yard sign confusion. What do lawn signs do well? When are they more trouble than they are worth? Just honest answers, so that you order useful political yard signs in the quantity your campaign needs. Ben is an authority on marketing for political organizations and has worked on campaigns from borough council to President
Follow Ben on Twitter  @iapprovethismsg

Management & Strategy

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  • Robert Johannesburg

    These are some great ways to design a sign that will be less expensive. For local candidates without the PACs or a big budget signs can get expensive. I really like the idea, especially, of keeping it to one color. Visually, I think has more impactAND it’s cheaper.

  • Thanks.