Florida Senate Primary 2010 – Case Study by Allen Nesbitt

By at October 14, 2011 | 9:03 pm | Print

Florida Senate Primary 2010 – Case Study by Allen Nesbitt

The 2010 Florida U.S. Senate Democratic primary offers a excellent look at the value of opposition research in neutralizing a well funded opponent.   In this highly competitive primary, a small spend on research helped offset many millions of dollars in advertising by Rep. Kendrick Meek’s opponent, Jeff Greene.  Kendrick Meek would go on to defeat Greene by 26 points, despite being outspent five to one.  My firm, Nesbitt Research, examined Greene’s status as one of the first individuals to invest in Credit Default Swaps, revealing that Greene specifically invested against mortgages in Florida and California.  We examined Greene’s vast real estate empire in Southern California, uncovering numerous code violations, liens and lawsuits accusing him of everything from slander to fraud.  We delved deep into the Russian language internet to uncovered a series of pictures in which an unnamed Greene was shown with troubled starlet Lindsay Lohan.   This story quickly went to over 200,000 views as news outlets who do not cover politics picked it up, which led to still more coverage of Greene’s party-fueled trips to Cuba and of his month long cruise with best-man Mike Tyson.
Here is the ad that devastated Jeff Greene


Allen Nesbitt has been powering opposition research solutions for Democratic candidates for more than 15 years.  His firm has worked with America’s largest labor unions, state parties and federal candidates for progressive victories nationwide.  Allen frequently teaches and lectures on campaign politics and op research.

Nesbitt Research 2120 L St. N.W.  Suite 305 Washington, D.C. 20037 800.961.5206 info@nesbittresearch.com     www.nesbittresearch.com


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