Pitchforks for Plutocrats by Brad Chism

By at September 25, 2014 | 2:43 pm | Print

Pitchforks for Plutocrats by Brad Chism

Brad Chism

Our recent analyses of the Pew Trust’s 2014 Political Typology report have focused on the likely Democrat segments of the electorate and issues that Republicans might use to divide the coalition. You can review the complete series of earlier posts here: Describing the Democratic Mix, Religion and the Democratic Mix, and Responding to the GOP’s Red Meat. 

Today we discuss opportunities to exploit divisions on the Right and even poach voters.

The Pew Study describes the Steadfast Conservatives (15% of the electorate) and the Business Conservatives (12% of voters) as reliably Republican. The Steadfast Conservatives comprise the electoral cluster most angry at the federal government, almost all white, overwhelmingly male and as a rule, less educated and less affluent than the Business Conservatives.  And they differ widely on the issues of corporate power in America and  Wall Street regulation.

Steadfast Conservatives are like Liberals in that 71% of them believe that there is too much power concentrated in the hands of a few large companies. And Steadfast Conservatives are almost evenly divided that Wall Street hurts the economy more than it helps.


This fissure creates opportunities for progressives IE efforts in the remaining primary election season. And where establishment GOP
candidates have third party opposition this fall, well placed reminders about the cosy relationship between the Republican establishment
and the Plutocrats create opportunities for plurality Democratic wins in some seats.

And if you’d like a more detailed discussion of the eight political clusters in the Pew Study, see the 2014 Political Typology.

Brad Chism, President and Founder, Chism Strategies, America’s leading direct voter contact firm. Innovators, grounded in the best social science research, with decades of experience in the field of mobilizing voters and changing public opinion.

Chism Strategies PO Box 15870  Washington DC  20003 (202) 430-5963
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