A campaign is about defining who you are – your vision and your opponent’s vision.
Donna Brazile

Campaign behavior for wives: Always be on time. Do as little talking as humanly possible. Lean back in the parade car so everybody can see the president.
Eleanor Roosevelt

I’m not an old, experienced hand at politics. But I am now seasoned enough to have learned that the hardest thing about any political campaign is how to win without proving that you are unworthy of winning.
Adlai E. Stevenson

If an ad campaign is built around a weak idea – or as is so often the case, no idea at all – I don’t give a damn how good the execution is, it’s going to fail.
Morris Hite

If you’re sick and tired of the politics of cynicism and polls and principles, come and join this campaign.
George W. Bush

In any grass-roots campaign, building an ongoing base of support is as important as winning the ultimate goal.
Patricia Ireland

In fact, corporate and union moneys go overwhelmingly to incumbents, so limiting that money, as Congress did in the campaign finance law, may be the single most self-denying thing that Congress has ever done.
Elena Kagan

The hardest thing about any political campaign is how to win without proving that you are unworthy of winning.
Adlai E. Stevenson

There are many elements to a campaign. Leadership is number one. Everything else is number two.
Bertolt Brecht

There are so many similarities between a startup venture and a political campaign – the rhythm, the tempo, the hours, the intensity.
Mike McCurry

Twenty years of votes can tell you much more about a man than twenty weeks of campaign rhetoric. Campaign talk tells people who you want them to think you are. How you vote tells people who you really are deep inside.
Zell Miller

You don’t want to destroy the energy that comes out of a campaign.
Donna Shalala

Politics is the art of looking for trouble, finding it whether it exists or not, diagnosing it incorrectly, and applying the wrong remedy.  Ernest Benn

Do you ever get the feeling that the only reason we have elections is to find out if the polls were right?
Robert Orben

Do not run a campaign that would embarrass your mother.
Robert C. Byrd

Over the last 25 years I have seen the good, the bad, and the ugly.  Eliminating the bad and the ugly is critical to winning a political race.
Jim Cunningham

Take it from me—elections matter.
Al Gore

Be ashamed to die until you have won some victory for humanity.
Horace Mann

I have been thinking that I would make a proposition to my Republican friends. If they will stop telling lies about the Democrats, we will stop telling the truth about them.
Adlai Stevenson (1952)

One of the penalties for refusing to participate in politics is that you end up being governed by your inferiors. – PLATO

Election by election, state by state, precinct by precinct, door by door, vote by vote, we’re going to raise this Party up and take this country back for the people who built it.
Gov. Howard Dean

When it comes right down to it, this election is about the American Dream…..those who want to keep it for the few; and, those who know it must be nurtured and passed along.
Ann Richards in her 1988 keynote address to the DNC.

Politics–good politics–is public service. There is not life or occupation in which a man can find a greater opportunity t serve his community or his country.
Harry Truman

A leader in the Democratic Party is a boss, in the Republican Party he is a leader.
Harry S. Truman

Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.
Sun Tzu

If you are going to be in politics, you have to be a soldier in the battlefield.
Hubert H. Humphrey

My campaign experience has taught me that even though victory is often hard to come by, a good campaign can accomplish things that had previously been considered impossible. History is made by the intelligent individuals among us who can see history before it happens — and then make it happen.
Matt Winner, Organizer, Democracy for America

The margin of victory can really be found in all these small communities that he (JFK) has spent all that time and done all this work in for the past six, seven years was now paying off. For the past six of seven years every weekend he could he had spent time in these small towns meeting people, having coffee with them, handshaking and it was now paying off as it was intended to. From the beginning he had a plan that we had now put in motion and it was paying off.
Kenneth P. O’Donnell–– Election Night 1952- JFK wins the Senate

We must help all candidates running as Democrats to run better campaigns, be better candidates, it is our brand they are diminishing when they flounder.
Mario Piscatella, President, MPA Political

He talks a lot and he’s not very bright. And that’s a combination I like in Republicans.
James Carville on CNN commenting on Texas Governor Rick Perry

“If you think too much about being re-elected, it is very difficult to be worth re-electing.”
Woodrow Wilson